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AI Ocado 2026
Brief: The problem to solve is to integrate AI tools into the design ecosystems at Ocado retail.com accross all channels
Role
Leading
Client
Ocado
Year
2025
The more I work with AI systems and understand the frontend functions vs the backend functions. For me, it's clear there can't be just one AI tool that crosses channels.
Working with Figma
based AI tools
Working with AI within your Figma design systems
saves time.
Understanding how
to simplify
To be able to work with AI for large-scale production
means simplifying.
Staggerd
approach
To migrate AI into the teams' everyday needs, a
staggered approach.
Creating an Eco
AI system
Due to the backend and frontend functions of AI tools you will have more than one!
Not all AI tools for design production are perfect. It's about which one works best for your department. Recording the blips so the problem can be solved by the provider is a powerful way of problem-solving, so you get it right for your team
Example of simplifying banner templates to automate.
Image and copy
Copy only
Sku and copy
Talking point...
When you start to look at image creation and what is possible.
The biggest lesson so far is that the legal requirements
will dictate the images you can publish.
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