DIRECTION &
DESIGN
Antibacterial protection
Imagery for the antibacterial messaging was factual and humorously edgy with a serious message.
Creative direction
Services
Tech21
Client
Year
2021
Showcasing an overview of the rebrand for the brand Tech21 who are leaders in protective wear for Apple and Samsung.
Tech 21
Product shots
A quick flow of product shots on the right showcasing the products in a stylish and simplistc way.
Tech protection
All imagery for tech protection needs to have a story behind it and an element of every day! Pushing humour and drama into the imagery was a natural direction to take.
"Oh no my phone"
The direction for everyday protection is bold bright
and humourous, full story board doc below.
Tech 21
Style Guidelines
Tech21’s rebrand was all about working with everyday phone protection in a simple and minamilistic way.
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Movement
in the imagery
adds energy
to the layout
Promotional launches
For product launches, we needed the renders to work
without the product.
Basic story
boarding
Antibacterial protection - sketch of mobile falling when on the toilet.
Damage protection - phone surviving a trip, fall or smash.
Drop protection - phone surviving a fall when on the sofa.
Biodegradable protection - natural protection!
For the storyboarding process for the initial shoots for the main product features of the tech21 cases, we looked at everyday situations. Working with drop protection was key but surrounding it with a story was fundamental to the shot so that the consumer could relate to it.